MOVE: Journal of Community Service and Engagement

The Role of Pentahelix in Flood Disaster Risk Reduction in Cirebon City to Achieve Regional Security

Mohammad Rivaldy — 2025-09-09

Massive flooding in Cirebon City poses a significant threat to regional security, requiring a collaborative disaster risk reduction (DRR) approach. This study examines the Pentahelix model's role and effectiveness, which includes government, academics, businesses, communities, and media, in managing flood risks. Using a qualitative case study, researchers gathered data from the Cirebon City Regional Disaster Management Agency (BPBD) and other key actors through in-depth interviews and participant observation. The findings show that each Pentahelix actor plays a unique and complementary role, although challenges in coordination still exist. Effective initiatives, such as the "Kota Cinta" program, have been implemented to boost local preparedness. The research emphasizes the critical role of media in disseminating information and mobilizing the public, an aspect often overlooked in previous collaborative models. Ultimately, the study concludes that the Pentahelix model is effective in building flood DRR capacity and enhancing regional security through inclusive and sustainable community engagement.

Women's MSMEs Go Digital: Training and Implementation E-commerce in Balaraja District

Hamdani Hamdani — 2025-09-09

This Community Service Activity (PKM) aims to increase the capacity of female MSME actors in Balaraja District in the use of digital technology, especially e-commerce. This program began with the construction of a local e-commerce platform called Bala Niaga, which is designed as a digital marketing tool that is easily accessible to local MSMEs. Furthermore, face-to-face training was carried out which included an understanding of digital business concepts, online marketing strategies, and hands-on practice of using the platform. The training was attended by 55 female MSME participants assisted by the Tangerang Regency Cooperatives and SMEs Office. The results of the observation showed an increase in participants' understanding of e-commerce, and as many as 84% of participants successfully registered and activated online stores in Bala Niaga. This activity shows that the combination of digital platform development and applied training is effective in encouraging the digital transformation of women's MSMEs. Continuous assistance is needed so that the use of this technology can be more optimal and sustainable.

Strengthening Digital Marketing Capacity through SEO Strategies for MSMEs in Cianjur Regency

M Yani Syafei — 2025-09-09

A strategic approach to meet the issues given by the rapid growth of online markets is the improvement of digital marketing capability among Micro, Small, and Medium Enterprises (MSMEs) in Gekbrong District, Cianjur Regency, through Search Engine Optimisation (SEO) methods. By enhancing their understanding and practical skills in the use of SEO strategies, including keyword research, on-page optimisation, creating excellent content, and efficiently utilising Google My Business, this community engagement program aims to empower nearby MSMEs. The training approach, which involved MSME players from a variety of business sectors like agribusiness, handicrafts, and culinary arts, blended theoretical lessons, practical experience, and mentoring. The findings showed that organic traffic increased on average. Participants also mentioned increased internet sales and market expansion outside of Cianjur. The primary obstacles were corporate actors' poor technological knowledge and the lack of adequate digital infrastructure. As a result, the program suggests creating SEO learning groups, creating training materials in regional languages, and offering more reliable internet connection. The application of SEO tactics has been successful in improving MSMEs' digital marketing capabilities in Gekbrong District, and it may be replicated in other areas to promote digital economic inclusion at the community level.

Making Environmentally Friendly Handsoap using Anti-Microbial Strawberry as A Step in Preparing Independent Entrepreneurship for Students of SMAN 2 Rangkas Bitung

Yenny Dwi Handayani — 2025-09-09

SMAN 2 Rangkas Bitung possesses significant potential, requiring support from various parties in its development. The purpose of this community service (PKM) activity is to equip students with applied science-based entrepreneurial skills through training in the production of environmentally friendly hand soap made from strawberries with antimicrobial properties. In addition to raising awareness of the importance of sanitation, this activity also aims to foster an entrepreneurial spirit from an early age by utilizing readily available local materials. The implementation method included counseling and education, product demonstrations, and practical and evaluation sessions. The outcome of this activity was the creation of an environmentally friendly hand soap product made from strawberries with natural antimicrobial properties. This product was produced through a series of practical activities that actively involved students, from the extraction of natural ingredients and the formulation of the soap solution to packaging and testing. Based on the evaluation results of the distributed questionnaires, the average understanding score for participants was 74 percent, indicating a positive response to the training. This activity demonstrates that collaboration between various parties can create simple yet impactful innovations for empowering the younger generation.

Empowering the Pipitan Lestari Sejahtera Waste Bank in Food Waste Management to Promote Environmental and Economic Sustainability

Sugeng Setyadi — 2025-09-09

This community service program was carried out in Kampung Wisata Pipitan with the aim of enhancing local community capacity in managing food waste through the empowerment of Bank Sampah Pipitan Lestari Sejahtera. The activities included socialization, technical training on bokashi composting, packaging design workshops, and digital marketing practices using a participatory approach. The results demonstrated improved knowledge and skills among participants in processing organic waste into marketable compost, the emergence of new entrepreneurial initiatives, and the development of collective awareness regarding sustainable waste management. The program concludes that integrating appropriate technology with active community participation provides a practical solution to reduce food waste while simultaneously creating new local economic opportunities.